Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s?
It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade was over. The end result was the historic landing of Apollo 11.
"It's actually the greatest story never told (until now) about content as a marketing tool that helped to deliver humans to the moon," said David Meerman Scott, most notable for writing The New Rules of Marketing and PR and coining the term newsjacking. He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program".
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