Responsive design is all the rage these days, but most folks don't really know what it means. Consequently, when they ask a design firm to build a responsive website, they end up with what they asked for, but not what they really need.
Responsive means that a single site design scales to fit reasonably well on a desktop, tablet, and phone. Which means that a site with lots of content becomes very hard to read on the smaller platform. Oftentimes, designers employ a Mobile-First design approach to design the site so that it looks and interacts well on the phone, and then scale the design up for the tablet and desktop.Task-Oriented provides a different version of a site for each of the three platforms. These different designs are optimized to address the different usage models of the three platforms and the needs of the users' tasks within each of those usage models.Consumption Tasks: Some sites focus solely on providing content for consumption, such as CNN, Wall Street Journal, etc. With these sites, there is little interaction beyond finding interesting content and responsive design may be sufficient.Interaction Tasks: Most other sites, though, require and depend on a richer, more complex interaction model. If your site requires more doing than reading, yours is an interaction task site, which can't be successfully served with a responsive design.
You should consider the following usage models when determining the tasks you expect your users to perform on each of the different platforms.
Usage Models
For the most part, users tend to use each of the three platforms differently. While exceptions do occur, the following are some general usage paradigms.
Laptop/Desktop
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